U-BT Cluj-Napoca is redefining Romanian basketball, climbing from the FIBA Europe Cup to a competitive force in the EuroCup over the past five years.

Guided by General Manager Branko Cuic, the club’s progress is rooted in strong relationships and transparent leadership.

Crucially, its partnership with Banca Transilvania, the region’s largest bank, has brought financial stability and accelerated growth.

The club’s impressive home arena, BTarena, draws over 7,500 fans per game—leading EuroCup attendance for three straight seasons.

Despite a hard-fought loss to Valencia Basket in the 2025 EuroCup quarterfinals, aspirations remain high.

U-BT Cluj-Napoca will join the ABA League in 2025/2026, promising even fiercer competition and new opportunities.

The club’s renowned Basketball Academy nurtures 600 junior athletes, though retaining local talent is a constant challenge.

With ongoing investment in youth and a bold business vision, U-BT Cluj-Napoca continues to shape the future of European basketball.